http://youtu.be/HoZhr5MfQLo
The video that I have chosen to discuss is the new "Covergirl" mascara commercial starring Katy Perry. I feel like this video affects our lives in three of the six different ways. I feel like where this is a makeup commercial, #4 would be the first way it affected us. Through not just this commercial but others as well we are shown a image as to what society considers normal.. Well, what is normal? This video also uses #5 which is stating how they use different methods of advertising to make us buy their product. This commercial is also entertaining and many would find it to have an almost humorous overall tone.
Thursday, 19 February 2015
Monday, 9 February 2015
Monday, 2 February 2015
Mind over media
Media is very powerful and can be beautiful but also dangerous. Millions of things throughout the day are presented to us through many different types of media. I think this means that some of the information and other things we are shown can benefit us or even be used against us by trying to make us conform as a society.
The goal of most corporations, including those that own media, is to make money above anything else. A good example of this would be the marketing of something as simple as toothpaste. We are actually only supposed to use a small amount of toothpaste, but through the media they suggestively use a lot so that we will use more, and have to buy more.
"Junk values" is the notion of values created around materialism and selling things we do not need, but we are told will make us feel good and be part of a group. On a everyday basis females are told that we need certain clothes and makeup to be beautiful. This is also referred to as "suggestive selling" and happens a lot more than you would think. I find that this is done through magazines and television shows / movies more than anything.
Educators who are clueless about their own discrimination means that the education system does not offer the ability to learn about and appreciate differences among people. A good example of this would be that schools all across the world are trying to get "To kill a mockingbird" out of school because of all the terms and discrimination used in the book. What we don't realize is that this is actually a great example of how racism actually was during that era and that if we are showed this from the people that are supposed to be "teaching" us, we have no idea what is right or wrong.
The goal of most corporations, including those that own media, is to make money above anything else. A good example of this would be the marketing of something as simple as toothpaste. We are actually only supposed to use a small amount of toothpaste, but through the media they suggestively use a lot so that we will use more, and have to buy more.
"Junk values" is the notion of values created around materialism and selling things we do not need, but we are told will make us feel good and be part of a group. On a everyday basis females are told that we need certain clothes and makeup to be beautiful. This is also referred to as "suggestive selling" and happens a lot more than you would think. I find that this is done through magazines and television shows / movies more than anything.
Educators who are clueless about their own discrimination means that the education system does not offer the ability to learn about and appreciate differences among people. A good example of this would be that schools all across the world are trying to get "To kill a mockingbird" out of school because of all the terms and discrimination used in the book. What we don't realize is that this is actually a great example of how racism actually was during that era and that if we are showed this from the people that are supposed to be "teaching" us, we have no idea what is right or wrong.
Subscribe to:
Comments (Atom)